COPIED
1 mins

BRANDING

Shell Helix unveils a new packaging

Shell unveils a refreshed packaging design for its Shell Helix lubricant range. The new Shell Helix packaging has been designed to offer a more user-friendly choice for consumers. The new pack simplifies product selection, and improves overall convenience for users. The back labels have been updated with clear, easy-to-read information that outlines key product benefits and specifications, enabling drivers to make informed decisions when selecting the right oil for their engine.

SOURCE | SHELL LUBRICANTS

“This milestone is a powerful testament to Shell’s relentless innovation and the trust we’ve earned from partners and customers around the world. Our new Shell Helix packaging is a bold, modern evolution designed with our customers in mind. Today, we celebrate not just the power of our product, but the power within every drive, every engine, and every journey,” said Vanessa Boag, Shell’s VP Global Lubricants Marketing.

This launch marked a milestone moment of celebrating 75 years of partnership between Shell and Scuderia Ferrari HP. Shell Helix Ultra is Ferrari’s oil of choice, both on the track and on the road. Since the 1950s, Shell has been Scuderia Ferrari’s partner. In attendance during the inauguration were the well-known Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. The launch brought together over 100 key opinion leaders and customers from more than 13 countries. It served as both a celebration of Shell’s racing legacy and a tribute to decades of shared ambition, performance, and trust with Ferrari.

This article appears in Issue 53

Go to Page View
This article appears in...
Issue 53
Go to Page View
Designing Lubricants for a Changing World
W e lcome to the 53rd edition of
Engen unveils Xtreme lubricants range new look
SOUTH AFRICA NEWS • BRIEFING • NEW PRODUCTS •
BRANDS IN BRIEF
ADNOC Locally producing ADNOC Voyager Lubricants in
ADNOC Voyager Lubricants to be locally produced in Egypt
A D NOC Distribution, in partnership with TotalEnergies
South Africa’s integrated national oil company launches
T h e South African National Petroleum Company
THE LUBES DIARY
EVENTS FROM ACROSS THE GLOBE
Oil monitoring and analysis for the mining sector
Efficiency is critical in mining, and regular used oil analysis and monitoring help minimize equipment downtime and costly failures. These proactive measures detect lubricant contamination and wear patterns early, enabling operators to address issues before they result in major damage or productivity loss. Here are answers to some of the most commonly asked questions about how and why mining operations should implement used oil analysis.
Bhunjun Group acquires Engen Mauritius from Vivo Energy
V i vo Energy and The Bhunjun Group
Gapuma and Chevron Oronite hold a lubes seminar in Nigeria
G a puma Group’s GLB division, GLB Chemical
Rymax expands lubricant line with Posidon XP range
PASSENGER MOTOR OIL PRODUCTS & INNOVATIONS The new
Arteco launches direct-to-chip coolant
A r teco has launched a line of
Shell Helix unveils a new packaging
S h ell unveils a refreshed packaging design
Mabanol Lubricants: German precision distributed across the globe.
Lubricants engineered in Hamburg, used by professionals in 40 countries
Idemitsu launches a range of immersion cooling fluids
I d emitsu Kosan Co., Ltd. launched the
ADNOC Distribution partners with Al Masaood Group for Lubricant Distribution
BUSINESS GROWTH A D NOC Distribution has signed
FUCHS acquires IRMCO® - Manufacturer of metal forming lubricants
F o llowing its expansion streak through acquisitions,
ENOC GROUP BRINGS TOGETHER GLOBAL DISTRIBUTORS FROM OVER 25 COUNTRIES IN THAILAND, ENTERS EV FLUIDS MARKET
In a move to reinforce its commitment to
Glide to manufacture PETRONAS transformer oil
From L-R Khalil Muri, Managing Director and Group
Shell and BMW M Motorsport renew their lubricant partnership
S h ell and BMW M Motorsport have
Kline + Company Predicts Double-Digit Growth in the Global Bio-Lubricant Market
Kline + Company, a global market research and
Advances in automotive lubricant design
Infineum anticipates future scenarios that are shaping tomorrow’s lubricants at ICIS London
A Journey Through Africa, Middle East and Asia Lubricants Markets
FOR LUBRICANTS PROFESSIONALS
The Dipping Point: Why Data Centers Are Turning to Immersion Cooling
T h e world’s demand for data processing
A look at long drain in anti-wear hydraulic oils
FORMULATION T h e world of hydraulics has
VI Improvers -the additive with you through thick and thin
ADDITIVES C o ndition monitoring specialist company, WearCheck,
Looking for back issues?
Browse the Archive >

Previous Article Next Article
Issue 53
CONTENTS
Page 13
PAGE VIEW