THE MARKET REPORT
Engen unveils Xtreme lubricants range new look
SOUTH AFRICA
NEWS • BRIEFING • NEW PRODUCTS • TECHNOLOGY
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Engen has unveiled a new look for its Xtreme lubricants range. Manufactured in South Africa, the lubricant range is designed to meet the demands of South Africa’s local roads and climate. The enhanced Xtreme range offers superior performance, advanced protection, and innovative packaging. According to Engen, The Engen Xtreme lubricants range features the latest additive technology that enhances engine efficiency, reduces wear, and prolongs vehicle lifespan. “We’ve elevated Engen Xtreme from a great product to a supreme offering for the automotive sector,” said Unathi Fani, Engen Manager-Technical Advisory. “Our goal is to provide South Africans with a high-performance lubricant that exceeds their expectations.”
Engen Xtreme is specifically formulated to protect high-mileage engines while meeting the requirements of modern European, Asian, and African powertrains. Available in Standard S8, Premium S10, and Prestige S15 grades, Engen Xtreme lubricants protect against wear and corrosion, keeping engines clean.
The launch event of the new branded lubricants.
SOURCE | ENGEN
“As vehicle engine design advances and fuel efficiency becomes a priority, the new Xtreme range has evolved to meet these demands,” said Mario Vester, Engen Product Manager- Automotive. “Using the latest lubricant technology, guarantees quality for everything from trusted high-mileage workhorses to modern high-performance vehicles; ensuring superior protection and peace of mind.”
Engen Xtreme is a 100% tested, locally manufactured lubricant produced in KwaZulu-Natal. Its formulations are designed to withstand South Africa’s unique driving conditions, ensuring optimal performance in extreme heat, cold, and heavy traffic.
“We understand the challenges South African motorists face, from fluctuating temperatures to stop-start traffic,” said Vester. “That’s why Engen Xtreme is tailored to deliver the best possible protection, no matter the journey.”
As part of the rebrand, Engen Xtreme features modernised packaging for improved usability and sustainability. The design includes anti-counterfeiting measures, enhanced dispensing mechanisms, and clearer labelling to ensure mechanics and vehicle owners can easily identify and use the respective lubricant product with confidence.
Additionally, Engen has also prioritised environmental responsibility by incorporating Post-Consumer Recycled (PCR) materials into its packaging. Engen Xtreme lubricants have been manufactured in South Africa for over 25 years and the products are tailored to the needs of South African motorists. .