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AG Lubricants launches anew branding of Mobil Delvac Lubricant in South Africa
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South African-based lubricants company, African Group Lubricants, is the authorized distributor of the Mobil Lubricants brand in South Africa. It launched a new branding for Mobil Delvac™.
Mobil Delvac is a diesel engine oil used in heavy commercial vehicles that has been on the market for close to 100 years.
The Mobil Delvac™ product range will be organised under new pillars and naming conventions. Although these changes will affect product labels and stock codes, the formulations, performance, and claims will remain unchanged.
The newly established pillars include:
• Ultra: Represents the latest technology for maximum productivity.
• Modern: Tailored for engines acquired within the past decade, providing enhanced productivity and superior protection.
• Legend: Designed for older engines, offering trusted, enhanced protection.
“The aim is to refresh and reinforce the Mobil Delvac™ brand in South Africa and facilitate the selection of the most suitable products for all applications and equipment, no matter its age or operating conditions,” commented Ernest Roux, AG Lubricants Commercial Manager. “The market is constantly changing. We need to ensure we keep up with its rapid transformations by fully leveraging our assets and unlocking the potential of the brand,” added Roux.
The phased rollout of the rebranding means that the new naming conventions will be introduced as current stock is depleted. To assist customers with the transition, AG Lubricants has made available a comprehensive product sheet detailing the current and new product names. .
SOURCE | AG LUBRICANTS