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Castrol launches an online product finder
Castrol has launched a new online product finder, that helps consumers identify and purchase the correct Castrol engine lubricant, transmission fluid, brake fluid and coolant for a specific vehicle. The tool, to be found at: www.castrol.co.uk/ productfinder also provides directions to nearby authorised workshops and retailers that have the appropriate products in stock in the UK.
A search feature allows the user to identify suitable Castrol products by simply entering the registration number, or through searching by brand and model.
Users can also search by the Castrol product name before confirming vehicle compatibility.
Castrol’s new product finder offers users a listing of all Castrol branded workshops and distributors where the selected products are currently in stock and available to buy. The ‘Where to Buy’ tool also provides direct links to online retailers that stock the desired products.
Shailendra Gupte, Marketing Director for Europe, the Middle East and Africa (EMEA) at Castrol commented: “These lubricants and fluids are carefully formulated and confirming their compatibility with a specific vehicle is the best way to unlock their capabilities. Many consumers are unsure of the most appropriate lubricant and fluids to purchase for their vehicle, and are unsure of where to find definitive guidance. In developing the new tool, our focus has been on helping consumers make informed choices while also driving footfall for workshops and retailers, streamlining the transition from online to offline and making the whole purchase process simpler and more effective.”
SOURCE | CASTROL