Lubrizol partners with IMCD Group to Expand Additives Business in Bangladesh

Left to Right; Mr. Sanjeev Kaul, Vice President, Lubrizol Additives, India, Middle East and Africa, and Mr. Narendra Varde, Managing Director, IMCD India & Bangladesh.

SOURCE | LUBRIZOL

Lubrizol Corporation has announced a new distribution agreement with IMCD Group, a leading global distribution partner and formulator of specialty chemicals and ingredients, as part of its commitment to serving Bangladesh’s growing lubricant and fuel additives market.

“We see tremendous growth potential in South Asia, and that’s why we are investing in the region and committing to fully supporting oil marketers in Bangladesh,” said Flavio Kliger, Senior Vice President and President of Lubrizol Additives.

He added, “This new agreement with IMCD will allow us to reliably service the growing number of additives customers in the country with our high-performance technology.”

Lubrizol has previously worked with IMCD to distribute additives in global markets. The companies’ recent mutual successes in India and Africa in part led to the new commitment in Bangladesh.

“Lubrizol has been our partner in India for the past four years, and we are now excited to strengthen this relationship by expanding into Bangladesh,” said Mr Narendra Varde, Managing Director, IMCD India & Bangladesh.

“With our proven track record of successfully nurturing and expanding businesses in India, bolstered by Lubrizol’s cutting-edge technology and unwavering support from their dedicated team, we are confident in our ability to replicate the success in this region. This collaboration will result in a higher level of service and support for Bangladesh oil marketers looking to distinguish themselves from competitors. The entirety of the Asia-Pacific market represents an enormous opportunity for our business and our customers, and we are truly committed to our industry’s collective success “Our ongoing relationship with IMCD is proof positive of our investment in high-growth markets, and we’re excited for a mutually successful future, Kliger added.”

IMCD will distribute Lubrizol additives nationwide to cater to the demand for lubricants and finished fluids, driven by increasing urbanization and industrialization.