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Castrol celebrates its 125th year anniversary
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astrol, a major lubricants producer and part of the BP Group, celebrated its 125th year anniversary. Castrol will also use a special 125-year commemorative logo throughout 2024 in events and sponsorships worldwide. On the 9th of March 1899, Sir Charles Wakefield founded CC Wakefield & Co. Limited; the company that became Castrol that is known today. The company started developing lubricants for automobiles and airplane engines. Currently, Castrol produces lubricants and greases that service the automotive, marine, industrial and energy sectors.
As the company celebrates its 125th year, Castrol unveils a new ‘Onward, Upward, Forward’ strategy to reflect the future plans it has in terms of growing its lubricants business.
SOURCE | CASTROL
The new strategy encompasses the following three pillars:
• Onward: advancing mobility solutions that help people and goods move with greater efficiency through innovative technologies and a commitment to the principles of circularity.
• Upward: helping Castrol’s industrial customers, and the machines they rely on, to perform better, improving the efficiency of their operations.
• Forward: exploring opportunities and a path of progressive diversification. Castrol’s initiatives include end-to-end digital and service solutions, data centre immersion cooling, and battery thermal management.
Michelle Jou, CEO of Castrol concluded, “As we celebrate 125 years, Castrol is not just reflecting on the past but charting a course for the future. Our ‘Onward, Upward, Forward’ strategy embodies our dedication to accelerating our customers’ progress, helping them face the challenges of tomorrow. We aim to grow our core business in new ways, using our cutting-edge technology and our trusted global brand to stay at the forefront of our sector. .