REBRANDING
Honda revamps its lubricants line
SOURCE | HONDA
H
onda Motor Europe has announced that, from Spring 2025 onwards, it is bringing together its genuine Honda oil and lubricant ranges under the ‘Pro Honda’ product line.
Pro Honda oils and lubricants have been developed specifically for Honda engines and transmissions, optimising performance by reducing friction, which guarantees the engine runs smoothly and improves fuel efficiency. The fluids also provide optimal protection against corrosion and sludge deposits, helping keep the engine clean on the inside. All of this improves the general protection of the motor, ultimately extending its lifespan.
The composition of the products remains unchanged, but there will be new, contemporary packaging for the oils and lubricants.
“One of the most striking aspects of the new packaging is the choice of white bottles. This colour symbolises purity and quality, two key values in Japanese culture, and immediately sets it apart from other engine oils. This fresh, distinctive packaging reinforces Honda’s reputation as a brand that stands out for its quality and attention to detail. The distinctive red label is a convenient visual guide for Honda enthusiasts, allowing them to effortlessly find the right products for their needs,” said Honda in a statement. .