Vivo Energy Uganda unveils a lubes campaign

Vivo Energy Uganda team.

SOURCE | VIVO ENERGY UGANDA

V ivo Energy Uganda, the company that distributes and markets Shellbranded fuels and lubricants in Uganda launched the ‘Simbula ne Rimula R3X’ lubricant campaign that is aimed at heavy-duty diesel vehicles, such as taxis, lorries, trucks, and buses with older engines. The campaign promotes the new Shell Rimula R3X 20W-50 API CH-4lubricant, designed to meet the evolving needs of these vehicles by providing enhanced protection against heat, wear, and deposits, thereby extending engine life.

The ‘Simbula ne Rimula R3X’ campaign aims to encourage trials of this new lubricant while rewarding over 7,000 commercial drivers with prizes worth over 200 million Uganda shillings. To participate, drivers must buy a 5-litre pack of Shell Rimula R3X 20W-50, get a unique code under the seal cap, and send their site code, number plate, and unique code to 6688. As part of the promotion, participants can win two brand-new canter trucks and other gifts. The promotion will run for two months.

Rebecca Nassiwa, Lubricants Brand Manager at Vivo Energy Uganda, emphasised the company’s dedication to quality and innovation, stating. “Our commitment to delivering the best products is evident in our latest offering. With Shell Rimula R3X, we are confident that our customers will benefit from triple action protection, ensuring their engines last longer and perform efficiently to help them stay on the road and earn more.”

Francis Kayoki, Lubricants Manager at Vivo Energy Uganda, highlighted the importance of adapting to the new standards. “With the updated Uganda National Bureau of Standards (UNBS) recommendations, it’s crucial to assist our customers in transitioning to a lubricant that not only meets these standards but also enhances vehicle performance. Shell Rimula R3X is the perfect solution, offering superior protection and fuel efficiency, ensuring engines remain strong for longer. Its 20W-50 grade is ideal for older engines, such as those in taxis, Elf, and Sino trucks, and comes at an affordable price.”

Joanita Menya, Managing Director of Vivo Energy Uganda, spoke about the broader impact of the product, stating: “Rimula R3X is more than just a lubricant, it is a critical partner in ensuring that businesses run smoothly for our key customers: commercial drivers of taxis, trucks, and buses. With this launch, we are excited to give our customers the opportunity to experience the benefits of Rimula R3X while rewarding them with exciting prizes.”