TotalEnergies steps up its marketing activities in Africa

T otalEnergies Marketing Kenya, has been running a lubricants promotion dubbed “beba beba na Rubia” whereby if customers buy a 5L bottle of Total Rubia engine oil, they are given one litre of the same engine oil for free. The promotion targets vehicle owners, passenger and commercials vehicles drivers.

Total Rubia engine oil is used on diesel engines, with mineral and synthetic lubricants to choose from.

In Egypt, TotalEnergies has also been running a similar campaign in that if customers buy Quartz Oil XTRA 9000, INIO 5W-40 or 5W-30 they get quartz T-shirt gift. If they buy the Quartz Oil 7000 S or 5000 SL they get a free sports bag.

In Morocco, TotalEnergies had a second edition of a promotion called Quartz Tombola with the grand prize being a new car. To participate in this promotion customers, needed to;

• Go to one of the participating gas stations,

• Buy a 5 liter can of Quartz lubricant,

• Take a photo of it and send it by WhatsApp.

Customers are then given further instructions to finalize their participation. Other prizes to be won include bicycles.

In Cameroon, TotalEnergies launched a new lubricant packaging intended for automotive maintenance professionals: Quartz Box. TotalEnergies says this is a ready-to-use solution for garages, it reduces plastic waste by 86% and increases the product volume by 20%. The launch of this box by TotalEnergies Marketing Cameroun was in partnership with 3S Motors, a major player in automobile maintenance. The city of Douala was chosen as a pilot city of this project, due to the constant increase in demand for automobile maintenance. Soon, the solution will be deployed in several other cities in the country.

Still in Cameroon, TotalEnergies partnered with CFAO Cameroon which operates Autofast car service centres. A new Autofast bay was opened at TotalEnergies Djoungolo, located in Yaoundé at Montée Caveau. It is open 7 days a week and from 7 a.m. to 7 p.m. Motorists will have access to TotalEnergies lubricants, tyres, batteries and spare parts.

This partnership covers five African countries which are Kenya, Senegal, Côte d’Ivoire, Cameroon and Nigeria, with Autofast planning to launch in other countries within Sub-Saharan Africa. .